A Minneapolis coffee shop with Vietnamese roots.

What is Vietnamese coffee culture? For Marissa, the founder of Vo Coffee Co., it's sitting in a cafe in the hustle and bustle of Saigon, patiently waiting for her cà phê to finish dripping from the traditional phin filter. It's the uncles and aunties conversing on colourful plastic stools, the faint hint of cigarette smoke in the morning air, watching mopeds scoot by.

We translated this into an illustrated brand identity for Vo Coffee Company, hoping to bring the Vietnamese coffee experience to Minneapolis.

Brand Identity

Design by Cold Tea Creative
Illustrations by cold tea creative